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Dici influencer pensi Chiara Ferragni o al massimo suo marito Fedez, Diletta Leotta e Giulia De Lellis. Quasi un automatismo, che richiama subito alla mente la moda e le tendenze cui soprattutto i giovani si ispirano, complice Instagram o gli altri social network. Ma il mondo degli influencer è molto più vasto e si può 'influenzare' anche non parlando di vestiti e non sfoggiando un visino perfetto e gambe da Barbie. E' il caso di Benedetta Rossi, meglio conosciuta per il suo blog 'Fatto in casa da Benedetta' che si piazza al quinto posto della classifica dei primi 15 influencer, stilata da Sensemakers. Una donna normalissima, con una forte passione per i fornelli, che non a torto può essere considerata oggi la regina delle ricette su Facebook e Youtube. I numeri che la accompagnano sono incredibili: 117 milioni di visualizzazioni nel corso del mese. Il segreto del suo successo? Le ricette semplici e legate alla tradizione della sua terra (le Marche). Grazie al suo talento e alle grandi doti comunicative la food blogger è entrata anche nella top ten dei libri più venduti con il suo 'In cucina con voi!', sottotitolo ‘Tutte le nuove ricette di Fatto in casa da Benedetta’, edito da Mondadori.
Ma chi è Benedetta Rossi
Benedetta Rossi ha 47 anni, è nata a Porto San Giorgio (Fermo) nel 1972 e sin da piccola, sollecitata da mamma e nonna, ha iniziato a sviluppare una vera e propria passione per i fornelli. La sua ascesa coincide il desiderio di avviare un'attività sul web proprio per dare consigli a chi vuole imparare a cucinare o magari su come si conservano i cibi. Si va dagli antipasti fino ad arrivare ai dolci e alle conserve. Supportata dal marito, Marco, Benedetta si fa conoscere rapidamente e la sua comunità virtuale si allarga a macchia d'olio. I suoi video, grazie a youtube, sono seguitissimi. La location, dalla quale Benedetta elargisce consigli, è bellissima, soprattutto è immersa nel verde. Una splendida cornice che fa da sfondo ai suoi video. Una casa che è anche un un agriturismo, ormai conosciutissimo, che è diventato anche fonte di nuove entrate per la famiglia. Si chiama ‘Agriturismo La Vergara’ e si trova a Fermo, nelle Marche. Brava Benedetta.
21/02/2020
